OUR STORY
What Has Greenpeace
And The Fukushima Nuclear Disaster got to do with PRISTIN® ?
E-V-E-R-Y-T-H-I-N-G
In 2002, a Greenpeace survey in the United States exposed a chilling truth: 11 out of 13 fish oil brands on American shelves were tainted with toxins. This revelation stunned health-conscious consumers who trusted fish oil as a cornerstone of wellness. As our oceans face escalating pollution, the challenge is clear: how can we deliver fish oil — nature’s richest source of omega-3 — that is both pure and safe?
To answer this, we turned to Epax®, a global leader in omega-3 innovation since 1838. Rooted in Bergen, Norway, Epax® embodies a legacy of scientific rigor and relentless quality. Through an exclusive co-branding partnership, we’ve harnessed their expertise to bring you PRISTIN® — the pinnacle of fish oil purity.
Our commitment to purity is unwavering. Since the Fukushima nuclear disaster in 2011, Epax® has tested every batch for radioactive isotopes, ensuring no fish oil is sourced from Asian oceans. We’ve invested heavily in cutting-edge purification technologies, redefining the standard of “pure” year after year.
PRISTIN® stands alone in Malaysia, boldly declaring the source of its omega-3. While others obscure the origin of their fish oil, we proudly highlight Epax®—the gold standard at the heart of every PRISTIN® capsule and gummy.
Purity isn’t just a promise; it’s our obsession. It demands innovation, vigilance, and investment. Discerning consumers choose PRISTIN® with Epax® because they know health demands no compromise. Every drop of PRISTIN® delivers one unshakable truth: purity you can trust.
Important Footnote:
PRISTIN is derived from the English word “pristine” : pristine • \PRISS-teen\ • adjective.
- belonging to the earliest period or state: original
- .a: not spoiled, corrupted, or polluted (as by civilization) : pure
b: in perfect condition: fresh and clean as or as if new.
Did you know?
The word pristine was added to the English language in the 16th century. It was borrowed meanings of “early” and “original” from the Latin word pristinus. It describes when things were in their oldest or original state, they were better. Thus, pristine was extended to describe the notion of an unspoiled, uncorrupted, or unpolluted state. This explains how pristine has also come to mean “fresh and clean.”
PRISTIN® … From the beginning, it was about being pure
20011st Omega-3 fish oil
1st Omega-3 fish oil was launched
2003Rebranded as PRISTIN®
Rebranded as PRISTIN® to reflect purity to parts per million
2004Toxin-Free fish oil
Introduced PRISTIN® Toxin-Free fish oil
- Switched from “bovine” to “fish” gelatin capsules
2006Fish oil purity
Fish oil purity tested to parts per billion
2007Toxin-Free fish oil
Launched the 1st fish oil website in Malaysia (www.pristin.com)
Launched proprietary OMATECH technology
First fish oil to be in fish gelatin, making it a “full fish formula” – no other animal gelatin.
2008Malaysia’s No.1 Fish Oil
Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (1st Audit)
2009By Nielsen (2nd Audit)
Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (2nd Audit)
2010No.1 Fish Oil Brand (3rd Audit)
Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (3rd Audit)
2011Fish oil purity tested to parts per trillion
- Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (4th Audit)
- Fish oil purity tested to parts per trillion
- HALAL certified by JAKIM with 3 years shelf life
- Voted as Malaysian Pharmacists Preferred Brand by a survey conducted by USM
2012Co-branding with EPAX®
- Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (5th Audit)
- Launched RM 10,000 Purity Assurance Campaign
- Published in the Star & Malaysiakini Newspaper in July 2012, as “Most Bersih Fish Oil in Malaysia”
- Co-branding with EPAX® AS, Norway
2013Malaysia’s No.1 Fish Oil Brand by Nielsen (6th Audit)
Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (6th Audit)
2015Launched PRISTIN® MOPL
Launched PRISTIN® MOPL- Omega-3 in phospholipids form, co-branding with Artic Nutrition of Norway
2017Launched PRISTIN® Gold
Launched PRISTIN® GOLD
2018RM 1,000,000 Purity Assurance Campaign
Launched RM 1,000,000 Purity Assurance Campaign
2020By IQVIA
Voted as Malaysia’s No.1 Fish Oil Brand by IQVIA
IQVIA
2021Relaunched RM 1,000,000 Campaign
Relaunched RM 1,000,000 Purity Assurance Campaign
2022PRISTIN® 21st Anniversary
Launched PRISTIN® 21st Anniversary radio advertisements on 98.8 FM.
PRISTIN® MOPL Story
Marine Omega Phospholipids
Our Omega-3 Phospholipids (Marine Omega Phospholipids) are harvested from another leading Omega-3 phospholipid manufacturer, Artic Nutrition. The raw materials, herring caviar is harvested exclusively from Norway. Their fishery is certified by Marine Stewardship Council (MSC)


Arctic Bioscience
Arctic Bioscience has long experience in product development and is dedicated to conducting research and providing scientific evidence to document their products.