Pristin story

  • 2001

    1st Omega-3 fish oil was launched

  • 2003

    Rebranded as PRISTIN to reflect purity to parts per million

  • 2004

    Introduced PRISTIN Toxin-Free fish oil

    • Switched from “bovine” to “fish” gelatin capsules
  • 2006

    Fish oil purity tested to parts per billion

  • 2007

    Launched proprietary OMATECH technology

    Launched the 1st fish oil website in Malaysia (www.pristin.com)

  • 2008

    Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (1st Audit)

  • 2009

    Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (2nd Audit)

  • 2010

    Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (3rd Audit)

  • 2011

    • Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (4th Audit)
    • Fish oil purity tested to parts per trillion
    • HALAL certified by JAKIM with 3 years shelf life
    • Voted as Malaysian Pharmacists Preferred Brand by a survey conducted by USM
  • 2012

    • Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (5TH Audit)
    •  Launched RM 10,000 Purity Assurance Campaign
    • Published in the Star & Malaysiakini Newspaper in July 2012, as “Most Bersih Fish Oil in Malaysia”
    • Co-branding with EPAX AS, Norway
  • 2013

    Voted as Malaysia’s No.1 Fish Oil Brand by Nielsen (6th Audit)

  • 2015

    Launched PRISTIN MOPL- Omega-3 in phospholipids form, co-branding with Artic Nutrition of Norway

  • 2017

    Launched PRISTIN GOLD  

  • 2018

    Launched RM 1,000,000 Purity Assurance Campaign

  • 2020

    Voted as Malaysia’s No.1 Fish Oil Brand by IQVIA

  • 2021

    Relaunched RM 1,000,000 Purity Assurance Campaign

  • 2022

    Launched PRISTIN 21ST Anniversary radio advertisements on 98.8 FM.

Our fish oil origin

Our fish oil is harvested from Epax of Norway, the No.1 global supplier of Omega-3 fatty acids, with over 180 years of experience in marine ingredients and IFOS graded 5 stars.

The types of fish used

Small fish are preferred over large fish as they:

  • Have the highest Omega-3 fatty acids;
  • Much lower in contaminants compared to large fish, as large fish tend to live longer than tiny fish. Hence, they tend to accumulate more harmful
    pollutants and heavy metals e.g. mercury;
  • Widely available and sustainable